"Born out of TechStars, Onswipe makes it easy for any publisher, from a new blogger to the NY Times, to transform their content into an immersive experience on the iPad. It delivers a beautiful, app like experience on the web that’s completely built for the tablet.
Still fresh from the release of Onswipe 2.0, the startup has just launched a unifying content network and a brand-new UI. Originally, Onswipe had functioned as a tool, not a network. Today, it is exploding as a content distribution platform, bringing together publishers like Ziff Davis, Stylecaster, Refinery29, the BBC and more.
By tapping the Rocketship inside an article, readers can find more interesting content. According to Onswipe:
We’ve always believed that Onswipe is a network of sites—not a tools company that treats each publisher like a silo. If the tablet is the TV of this generation, then what we’re launching today is a lot like channel surfing...."
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