By Nick DeMartino Tue Feb 21, 2012 10:53am EST
Excerpt from a great detailed article: "...The Beckinfield story unfolds continuously -- a kind of never-ending soap opera for the YouTube set. Every audience member's experience of the story is individualized, since one's view depends upon which characters one chooses to follow and watch. A weekly edit -- "previously on Beckinfield" -- provides a summary of story highlights. The site's tagging and trending tools also help guide the user experience.
Suffice it to say: The Beckinfield user is an engaged user -- whether choosing to perform or just watch.
The performers, of course, are all unpaid. Some are aspiring actors; others are amateurs from all around the world. More than 4,000 of them have registered since Beckinfield's "soft" launch at the SXSW conference in March 201l. Ten persons are actively uploading content on a regular basis..."
Full article here: