"What are the best examples of cross-platform content development FremantleMedia has been involved in over the past year and why? Why do you see it as essential moving forwards?
FremantleMedia has been involved in a number of “firsts” in the digital space, from the first SMS vote in the US on American Idol, to the first mobile video programme extension in the UK. More recently we have ran a very successful partnership with YouTube in the US around America’s Got Talent, allowing candidates to apply through YouTube. One of the YouTube candidates made it to the finale of the show.
In Germany, we co-developed and produced an interactive drama targeting young voters, to engage them more in the political process.
Our UK online drama Freak won the Rockie award for best online programme thanks to the high level of engagement and participation it drew from viewers.
But innovation is nothing without a strong commercial capacity. In the new media space, establishing good working relationship with brands and agencies is key. FremantleMedia is one of the leaders in online branded entertainment with projects for brands such as RedBull, Mars, Intel, Tampax, Pampers… Our latest project is in the USA, where we’ve just produced a factual entertainment show for Buick and MSN...."
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