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Sunday, December 30, 2012

Using Social Media for Global Growth: The Airbnb Story - Video Case Study

From the description:

Published on Dec 4, 2012

"Our community is core to our business. From the moment that people land or start their trip, they're going to be Tweeting and facebooking, they're basically opening up a conversation and we want to be part of it" - Venetia Pristavec, Creative Lead Airbnb.

Book a home, castle, room or even a private island anywhere in the world. Located in over 182 countries, Airbnb is a global community marketplace of unique, trustworthy spaces for rent.

In this video, discover how Airbnb uses HootSuite's social media management system to manage thousands of conversations around the globe. HootSuite's analytic tools monitor follower growth and social CRM, while tracking certain keywords over time, so that Airbnb can strategize social campaigns accordingly. From an International perspective, their voice needs to adapt for different markets and HootSuite manages those voices. ..."

Posted via email from Siobhan O'Flynn's 1001 Tales

Thursday, September 13, 2012

Peter Broderick Case Study on Forks Over Knives in THE DISTRIBUTION BULLETIN ISSUE #19

Excerpt from a 09/11/12 post:

"FORKS OVER KNIVES has been a remarkable success. After grossing over $700,000 in theatres, the film has sold over 180,000 DVDs, become a New York Times bestselling book, and created a brand, something very few independent documentaries have achieved. Both fiction and documentary filmmakers can learn valuable lessons from the film’s distribution strategy.

The film was the brainchild of Brian Wendel. A committed vegan, he was inspired to create the film after reading THE CHINA STUDY, which makes the case that a plant-based diet can prevent and even reverse disease. Brian recruited John Corry to produce and Lee Fulkerson to write and direct. They raised money from private investors and began working on the film in January 2009. I consulted with Brian and John in 2009 and 2010, and they recently shared with me the inside story of their success.

Test Screenings - As soon as the filmmakers had a rough cut in March 2010, they began test screening it. They showed it to groups of 20 or more and discussed it with them afterwards, made changes, and then screened it for another group. Brian explained that the 20 plus test screenings were invaluable in refining their cut...."

read the full post here:

Posted via email from Siobhan O'Flynn's 1001 Tales

Screw business as usual....this is the real world: Brian Solis at TEDxPresido - YouTube

Published on Sep 11, 2012 by TEDxTalks

"Brian Solis is principal at Altimeter Group, a research-based advisory firm. Solis is globally recognized as one of the most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has studied and influenced the effects of emerging media on business, marketing, publishing, and culture. His new book, The End Of Business As Usual, looks at the changing consumer landscape, it's impact on business & what companies can do to adapt & lead."

Posted via email from Siobhan O'Flynn's 1001 Tales

Monday, September 10, 2012

The Wonderful Anita Doron's The Lesser Blessed, w Benjamin Bratt at the Toronto International Film Festival | Sydney Levine

Excerpt from an original post by Sydney Levine - Sept. 10 2012:

"Contemporary World Cinema in Toronto International Film Festival is screening the world premiere of The Lesser Blessed, directed by Anita Doron and starring Benjamin Bratt. High school is especially harsh for Larry Sole (Joel Nathan Evans), a teenaged metal-head living in a remote community in the Northwest Territories. Shy and ruminative, he’s taunted daily by his town’s golden boy and resident bully, Darcy (Adam Butcher). This is because of Larry’s tortured past, and his aboriginal roots: he, his mother Verna (Tamara Podemski) and her sometime boyfriend Jed (Benjamin Bratt) are all members of the Tlicho First Nation.

Director Anita Doron is remarkable in her own right. She was born in Transcarpathia, in the former USSR, and later defected to Canada. Her first feature, The End of Silence (06) won the Best Feature Film award at the Canadian Filmmakers’ Festival. She was a co-director of the interactive feature Late Fragment (07), which played the Festival. Her other features include Europa, East (10), Mystico Fantástico! (11) and The Lesser Blessed (12)...."

Posted via email from Siobhan O'Flynn's 1001 Tales

Thursday, August 16, 2012

Fantastic Case Study on Role-Playing the Transmedia World of Continuum. On DELVERINTOVIDEOGAMES

Not sure who wrote this - fantastic detailed critical case study! thank you - bookmarking for my own archives!


New TV series Continuum explores dystopia of corporate hegemony, time travel and human augmentation and establishes a compact transmedia world with strong gaming elements. Even though Canadian network Showcase does not break any new ground, it ties various transmedia episodes in interesting ways and in many occasions creates unclear situations on the borders of the fictional and the meta-fictional discourse. I will try to describe how this small-scale transmedia storytelling works, what are its specifics and how collective intelligence maintains ARG role-playing among various platforms...."

"...Visions of Future

Visions of Future is a series of blog posts from active Canadian bloggers about various concepts (family, community, leadership, beauty, food...) in the future timeline of Continuum. Bloggers take different approaches to these articles - some write short stories set in the fictional world of Continuum, others try to predict the situation of 2077 in genre of essays. Vast majority of these blogs are focused on female demographic which can come as a surprise if we consider that Continuum is a sci-fi/crime investigation/conspiracy TV show. On the other hand, Showcase may broaden its audience by using opinion leaders from different areas of interest.

While syndicating content to blogs is not a new thing, Showcase achieved more than just marketing of its new TV show. Seven of 10 articles from Visions of Future are written as fictional stories set in the world of Continuum, therefore broadening and enriching the whole transmedia storytelling. The fact that the blog posts are syndicated and not fan-created, helps to establish their canonicity...."

read the full post here

Posted via email from Siobhan O'Flynn's 1001 Tales

Any MMO Can Take You to Hell. The Secret World Takes You to an Amusement Park

Excerpt from

"My first guided tour of Funcom's upcoming paranormal MMO The Secret World saw me descending into the depths of hell. Many massively multiplayer online role-playing games go there; it's a popular spot. But only The Secret World follows up hell with a visit to a demented theme park.
Funcom's Craig Morrison escorted a group of game journalists through this dark and twisted amusement park last week, and I was fortunate enough to be on that ragtag Scooby Doo crew as we saw the sights, went on rides, and killed creatures born of nightmare. You know, the usual...."

full post here:

Posted via email from Siobhan O'Flynn's 1001 Tales