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Thursday, September 13, 2012

Peter Broderick Case Study on Forks Over Knives in THE DISTRIBUTION BULLETIN ISSUE #19

Excerpt from a 09/11/12 post:

"FORKS OVER KNIVES has been a remarkable success. After grossing over $700,000 in theatres, the film has sold over 180,000 DVDs, become a New York Times bestselling book, and created a brand, something very few independent documentaries have achieved. Both fiction and documentary filmmakers can learn valuable lessons from the film’s distribution strategy.

The film was the brainchild of Brian Wendel. A committed vegan, he was inspired to create the film after reading THE CHINA STUDY, which makes the case that a plant-based diet can prevent and even reverse disease. Brian recruited John Corry to produce and Lee Fulkerson to write and direct. They raised money from private investors and began working on the film in January 2009. I consulted with Brian and John in 2009 and 2010, and they recently shared with me the inside story of their success.

Test Screenings - As soon as the filmmakers had a rough cut in March 2010, they began test screening it. They showed it to groups of 20 or more and discussed it with them afterwards, made changes, and then screened it for another group. Brian explained that the 20 plus test screenings were invaluable in refining their cut...."

read the full post here:

Posted via email from Siobhan O'Flynn's 1001 Tales

Screw business as usual....this is the real world: Brian Solis at TEDxPresido - YouTube

Published on Sep 11, 2012 by TEDxTalks

"Brian Solis is principal at Altimeter Group, a research-based advisory firm. Solis is globally recognized as one of the most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has studied and influenced the effects of emerging media on business, marketing, publishing, and culture. His new book, The End Of Business As Usual, looks at the changing consumer landscape, it's impact on business & what companies can do to adapt & lead."

Posted via email from Siobhan O'Flynn's 1001 Tales

Monday, September 10, 2012

The Wonderful Anita Doron's The Lesser Blessed, w Benjamin Bratt at the Toronto International Film Festival | Sydney Levine

Excerpt from an original post by Sydney Levine - Sept. 10 2012:

"Contemporary World Cinema in Toronto International Film Festival is screening the world premiere of The Lesser Blessed, directed by Anita Doron and starring Benjamin Bratt. High school is especially harsh for Larry Sole (Joel Nathan Evans), a teenaged metal-head living in a remote community in the Northwest Territories. Shy and ruminative, he’s taunted daily by his town’s golden boy and resident bully, Darcy (Adam Butcher). This is because of Larry’s tortured past, and his aboriginal roots: he, his mother Verna (Tamara Podemski) and her sometime boyfriend Jed (Benjamin Bratt) are all members of the Tlicho First Nation.

Director Anita Doron is remarkable in her own right. She was born in Transcarpathia, in the former USSR, and later defected to Canada. Her first feature, The End of Silence (06) won the Best Feature Film award at the Canadian Filmmakers’ Festival. She was a co-director of the interactive feature Late Fragment (07), which played the Festival. Her other features include Europa, East (10), Mystico Fantástico! (11) and The Lesser Blessed (12)...."

Posted via email from Siobhan O'Flynn's 1001 Tales