Scott Steinberg is a small business expert, professional keynote speaker, noted strategic consultant, and creator of The Business Expert’s Guidebook series and video show Business Expert: Small Business Tips, Trends and Advice. Entrepreneurs and startups can download and share free guides, tip sheets and inside advice from his website.
Cult favorite video game developer Double Fine recently shocked investors by raising over $1 million in 24 hours on Kickstarter for its new adventure game, despite the genre’s supposed death. This has led critics to speculate that crowdsourcing isn’t just the hottest new thing to happen to startups and small business owners since Apple’s App Store; it may also present tomorrow’s most promising new source of venture capital and angel investment.
From both research and ROI perspectives, the model makes sense. Why spend years building a better widget when you can instead find and fund tomorrow’s next million-dollar idea simply by asking potential customers?
Monday, February 13, 2012
Good Overview if You're Not Familiar: How to Crowdfund Your Next Big Idea
Posted by siobhan at 4:04 AM