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Saturday, February 11, 2012
The five pillars of transmedia
by Simon Staffans.
Again this past week I find myself impressed by the amount of thought processing that people put into thinking about transmedia and its’ impact on all kinds of media (and other kinds of art expressions, such as theatre for instance, (which admittedly was from last year but popped up on my radar only now).
Reading through a number of posts and articles on everything from social television to transmedia in marketing, I think one thing stands out very clearly. Everyone is looking at transmedia from their own angle. This is very natural and exactly as it should be, as everyone have their own area of expertise, everyone have their own skillsets and everyone have their own projects in mind when deliberating using transmedia storytelling methods.
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| A classic view of transmedia. Nothing wrong with it, except for the fact that no people are involved. Picture from sonofhowell.com |
What this means, however, is that on many occasions a full-fledged transmedia project cannot be successfully developed and implemented – at least not one that would realize the full potential of transmedia storytelling – without there being people representing all these different areas of expertise present in the project. This, in turn, points to what was discussed over atTransmythology earlier, the need for translators between different possible parts and people in a transmedia project. These translators – or a very comprehensive glossary that everyone would be required to memorize – are crucial in order for everyone to understand everyone else and pull in the same direction.
Basically it is very easy to get lost in the myriad of storytelling, technical and other possibilities and connections outlined in the picture above. We need to remember that it is actual people who will design, develop, produce, distribute and market the content that is created; these people need to gel, at least in the context of the project, or else we'll have something worth less than the sum of its' parts, instead of the other way around....
Basically it is very easy to get lost in the myriad of storytelling, technical and other possibilities and connections outlined in the picture above. We need to remember that it is actual people who will design, develop, produce, distribute and market the content that is created; these people need to gel, at least in the context of the project, or else we'll have something worth less than the sum of its' parts, instead of the other way around....
Read Simon's full post here:
http://muchtoolong.blogspot.com/2012/02/five-pillars-of-transmedia.html#
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