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Friday, February 3, 2012

More Fascinating Deets: David Cronenberg Films Will Be Giant Augmented Reality Game. #ARG #transmedia


Excerpt from the Huffington Post article:

"...According to TIFF, "The Worlds of David Cronenberg" will let users look through items in the archive and use them in an interactive online experience." The game will take place in phases that "progress into an augmented reality experience and will use a combination of social media technologies, locative services and 3D-photo modeling technology in stylized social-media-meets-psychological-thriller game play."

Cinema Blend uncovered a job listing to be the project manager on the game, which reveals a tentative name -- "Body/Mind/Change."

It's an appropriate tag for Cronenberg's body of work, especially his earlier films, which often probe the relationships between people and machines and, more generally, the problems of navigating between the real and fantasy worlds we construct for ourselves. In 1999's "eXistenZ," Cronenberg brought us into a near-future where everyone plays an intense virtual reality game that literally attaches to players' spines. It's hard to imagine what exactly "Body/Mind/Change" will look like, though the mention of "3D-photo modeling technology" makes us hope that people will get to (virtually) experience the kinds of physical mutations we saw in "Videodrome...."

read the full post here:

Posted via email from Siobhan O'Flynn's 1001 Tales

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