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Wednesday, February 1, 2012

Transmedia Platform?: NBCUniversal Launches Book Publishing Arm, NBC Publishing |Excerpt via Digital Book World

By Jeremy Greenfield, Editorial Director, Digital Book World, @JDGsaid

NBC News is launching a book publishing arm to capitalize on growth in e-reader and tablet adoption, the decreasing cost of e-book production and a backlog of over one million hours of video content.

NBC Publishing, as the business unit will be called, will be part of NBC News, a division of media conglomerate NBCUniversal, and will be based in New York at NBC’s headquarters at 30 Rockefeller Plaza.

“Over the last two years, we’ve been looking at the tablet market and e-reader market and watching it develop,” said Michael Fabiano, general manager of NBC Publishing. “Consumers are getting more comfortable downloading books with video. None of this is slowing down any time soon.”

The company will produce enhanced e-books using both archival and new NBC video footage as well as traditional, print-based e-books.

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Posted via email from Siobhan O'Flynn's 1001 Tales

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