Noah Davis | Nov. 2, 2011
For example, the United Talent Agency agent said that Paramount spent $3.1 million on a "Transformers 3" Super Bowl ad. That resulted in 37,000 tweets.
Not too bad.
But the model is shifting online, he explained.
Total cost: free.
The result: 61,000 tweets about the movie, more than a third more.
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