Excerpt from a very detailed article on US Online Video Viewing
"...The company Machinima is a “next generation” video entertainment network for video gamers, providing a broad range of gaming-focused editorial and community programming for the hard-to-reach 18-34 year old male demographic. Worldwide, over 149 million unique gamers viewed in excess of 1.3 billion videos on Machinima January 2012, making it the top Entertainment Channel on YouTube. In addition to YouTube, Machinima properties are also found on other global distribution platforms including Facebook, Twitter, iOS and Android.
In addition to producing expansive editorial content, the company’s suite of applications, tools, and technologies motivates players to be highly engaged and active with their favorite games. Machinima builds enthusiastic communities around and in between game launches and DLC releases, distributing “official” videos and producing custom content.
Machinima’s channel on YouTube has more than 3 billion views and almost 4.2 million subscribers. The most popular video on the channel is “Avatar Trailer The Movie (New Extended HD Trailer) .”
But wait, there’s more!
Machinima has also launched other YouTube channels, including:
- Machinima Respawn, which has 767 million views and almost 1.8 million subscribers.
- Machinima Realm, which has almost 83 million views and close to 492,000 subscribers.
- Machinima Sports, which has almost 56 million views and over 344,000 subscribers.
- Machinima Trailer Vault, which has more than 35 million views, and close to 250,000 subscribers.
What Does This Mean to Marketers?
Read the full article here: http://searchenginewatch.com/article/2155109/181-Million-Americans-Watched-40...