Millward Brown's Dave Barrowcliff shares what we can expect to see in digital over the next year:
1) Gamification unlocked: Big Brands become more playful
2) Just tap it! Wide spread adoption of the 'mobile wallet'
3) 'Virtual Togetherness': TV and Social Media fuels an explosion in tools and technologies for interaction and research
4) Online Video Invades the Living Room
5) Mobile marketing will become more social and local than ever before
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