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via wired.com
File this under creating value with exclusive content - Smart:
"...The Avatar iTunes Extras Special Edition lets you switch between various viewing options to see split-screen and picture-in-picture views of the finished product alongside performance-capture filming and visual effects work for 17 key scenes.
With the “scene deconstructions,” viewers will be able to see stars Sam Worthington and Zoe Saldana (above) acting in their performance-capture rigs while also watching the computer-generated alien world that was created around them...."
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