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Screen Australia’s Innovative Distribution program recognises that new models are allowing access to expanding markets and there is a need to support a variety of low-budget screen content that does not fit into a traditional distribution and exhibition paradigm. Josh Pomeranz and Thomas Mai’s FanDependent will partner with 10 filmmaker teams over two years – helping producers build an initial audience and raise finance through crowd funding. Selected teams will then be supported to market, sell and release their low-budget feature, maximising its commercial potential and audience. Workshops and video blogs for the wider industry will also be provided.
“A true hybrid incorporating marketing, development and production, the FanDependent Entertainment model promises real outcomes for filmmakers including visibility of films, support for low-budget content, revenue, a greater understanding of audience, tailored marketing support and the deployment of innovative release strategies,” said Kathleen Drumm, Screen Australia’s Head of Marketing.
“Digital convergence and social media have removed the gap between filmmakers and their audience,” said Thomas Mai. “Now, independent filmmakers can build and commercialise their own IP and audience. FanDependent will be looking for audience-focused filmmaker teams with strong projects, ideally with an existing or growing fan base. We will then assist producers to finance, complete and commercialise their projects, without them having to give away any of their rights.”
The full announcement is on the Screen Australia site:
http://www.screenaustralia.gov.au/news_and_events/2011/mr_111208_innovdist.aspx
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