Excerpt from a longer post on the Media that Matters Conference:
"...This year's theme for Media That Matters was Storytelling Across Platforms, the goal of which was to demystify the concept of transmedia. Aufderheide says they wanted to "bring it down to earth and practice, and demonstrate creative approaches to using all the media available to support documentarians' objectives." And the speakers at MTM did not fail.
The most compelling panel was a look at three successful transmedia projects--Jacqueline Olive's Always in Season Island, a Second Life outreach accompaniment to her Always in Season documentary currently in production; Roland Legiardi-Laura's new media project Power Poetry, which grew from his documentary To Be Heard; and Luisa Dantas multi-platform documentary project Land of Opportunity. What was remarkable about these projects is that while each uses a different media platform, they are all engaging and activating the audience outside of the documentary viewing experience. And for many in the documentary community, that is the ultimate goal...."