“Twitter has fundamentally changed the way I make films,” Edward Burns and the Socialization of Indie Cinema

Excerpt from an excellent interview on mashable.com

"The Growing Importance of Social

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Edward Burns credits Ted Hope for convincing him to join Twitter. Hope, a prominent independent film producer in New York City, explained to Burns it was crucial that he find 500 followers to share and promote his message. Hope’s thesis — which he has since revised to include 5,000 fans — is that connecting with the people that really care about your work is the most effective way of getting things seen.

Hope was right. Since joining Twitter, Burns has found numerous opportunities to answer questions from fans, share insights about his filmmaking process and, of course, promote his projects.

For his last project, Nice Guy Johnny, Burns was able to crack the top six in iTunes the week it was released. “This was a film with no budget, absolutely no money for marketing — outside of traditional morning show press stuff — that appeared next to major box office hits.”

via mashable.com

Posted via email from Siobhan O'Flynn's 1001 Tales