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Tuesday, December 27, 2011

The year in mobile apps: Where we’ve been, where we’re going: HyLoMo & NFC - got it? — Tech News and Analysis

Excerpt from projections for 2012:

"In 2012…

More HyLoMo everywhere. “HyLoMo” is a cutesy, shorter way of saying “hyper-local mobile,” a concept that’s already being infused into apps, but should take off in a big way next year. The basic concept: Much of our activity is reasonably local — we tend to shop, eat and travel in the areas near to where we live and work. Smartphones already know where we are, so apps and any service can now take advantage of the river of information that’s now available from a variety of sources about where we tend to go, what we tend to buy and what we want to do. “The amount of real-time data that’s available can change apps into being infinitely more useful,” says IMMR analyst Phil Hendrix, who’s researched this HyLoMo trend at GigaOM Pro. Whether that’s searching, making purchase decisions or looking for travel information, both consumers, businesses and advertisers should benefit...."

Posted via email from Siobhan O'Flynn's 1001 Tales

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