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Excerpts from the site - see http://witchfactory.com/projects/adore/ for more details
"Adore is an original 360° Transmedia franchise, composed of interwoven narratives that are told through multiple media platforms designed to immerse the user in a unique and magical universe....
Adore is an innovative transmedia franchise currently in the packaging and pre-production phase of development. Adore will release core internet interaction, graphic novels and merchandising and evolve into film, musical theatre, toys and gaming. We have a deep and comprehensive understanding of the media and online technology industries and an agile business model where each transmedia franchise will be its own legal entity consisting of Witchfactory Productions, strategic partners and investors. In this model funds will flow back into Witchfactory Productions through original rights assignments, licenses, royalties, consultancy fees and share dividends...."
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