TheFWA Interview with Pietro Gagliano of Secret Location

via thefwa.com

a small snippet of the interview:

"... There is perhaps a shift in web use these days. We are seeing a decline in the purely experiential sites in flash with huge production efforts, to a relationship with clients based on tools and services, that many times have simples interfaces. How do you see that trend developing? Will Flash suffer?
We see this happening for sure. Especially when tablet and mobile sites are driving performance and creative decisions. However, we don’t feel this is because Flash as a technology is suffering, but rather, it’s a move towards what is appropriate for the audience in helping to meet both client goals and user needs. Rich interactive experiences can deliver powerful messages in an entertaining way, and there will always be a market for this, but there is also a greater need to deliver utility and value to users as well. We feel that it’s the properties with a lot of smoke and mirrors for the sake of an “exiting experience” that will become a rarity, because by nature they are over-engineered and less usable...."

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