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Thursday, December 15, 2011

Decorate your Pint! Guinness Launches Blippar Augmented Reality Game

“The Guinness project is a great bit of fun and an innovative application of our technology, offering people an instantaneous opportunity to ‘play’ with Guinness’s drinks in a way we think they will really enjoy”, says Jessica Butcher, Marketing and Founding Director of Blippar. “We love how it ties in with the look and feel of Guinness’s wider Christmas campaign, and we hope that this is just the first of many similar projects where ‘blipping’ becomes one of the calls to action in the holistic marketing campaign mix.”

You can see the game in action here:

Posted via email from Siobhan O'Flynn's 1001 Tales

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