Toronto's Y & R Create Interactive Movie for Cinemas: Ford Focus Interactive Cinema Experience

Excerpt from the description on Vimeo. There is a video, though currently not loading!

"Beginning Friday, December 2nd Cineplex Odeon moviegoers will be able to experience Ford’s Focus like never before with a new spot created by Y&R, Mindshare and Ford facilitated by TimePlay. This new and interactive campaign will take participants on a visual and musical journey that will connect them directly with onscreen content through their mobile device.

“We wanted to create something that everyone, not just those directly interacting with the technology, could take something away from,” explains Bruce Sinclair, Senior Vice President, Creative Director at Y&R Canada. “More than anything, this is a chance to give people a small taste of the future – to inspire their imaginations of what a theatre experience could grow to become. For Ford, it's a perfect opportunity to demonstrate their leadership in innovating new technology.”

The 60 second spot, airing before feature presentations, is made up of two parallel films – one featuring a guy and the other a girl. Audiences will use their mobile devices to choose who they see more of, in real-time. With two parallel films and four chances to interact, it's likely no moviegoer will see all 16 possible outcomes this holiday season..."

via vimeo.com

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