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Friday, December 16, 2011

Smart - Why Brands Like Netflix, BP, And Goldman Sachs Should Avoid Facebook's Timeline | Fast Company #infdist


Smart piece raising questions as to brand management on FB timeline based on some of last year's memorable/infamous episodes. For example, here's one excerpt from the fast article:

"...Or what would Netflix include when it raised subscription prices, or when it introduced (and then killed) Qwikster? Timeline creates a new opportunity to worsen bad branding fallout, whether from embarrassing revisions to a brand's Timeline or from jarring absences (e.g. if all the Timelines of the recession's major culprits--AIG, Goldman Sachs, Citigroup--were coincidentally blank from September 2008 until the companies paid back their TARP funds)..."

Posted via email from Siobhan O'Flynn's 1001 Tales

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