Yet Another Study Shows That Hollywood's Own Bad Decisions Are Increasing The Amount Of Infringement
from the and-again-and-again dept
We've pointed out over and over again that the real way to stop infringement is to offer compelling legitimate services that are reasonably priced. Time and time again, throughout history, it's been shown that the real reason there's widespread piracy is because the content isn't available legally at all, or is available in a limited or inconvenient way. Make things easy, not locked down, convenient and reasonably priced, and tons of people pay. Books have been written about this. Studies have been done on this. And just the success of things like Netflix and Spotify show how this works wonders.
Now there's a new study, once again, showing the same thing. Professors Michael D. Smith and Rahul Telang (from Carnegie Mellon and Heinz College) have added some more evidence -- and it again suggests the "problem" isn't that the law isn't strong enough or that enforcement isn't draconian enough. It's that the industry still refuses to give customers what they want:Our research suggests that Hollywood is leaving money on the table — and is in turn failing to address a root cause of piracy — by preserving its separate release windows. Based on our analysis of seven large nations, we find that in most countries, every week customers have to wait before they can buy a DVD translates into, on average, 1.8 percent lower DVD sales. Given that good-quality pirated versions are available close to 14 weeks before the legal versions, the losses can be in the millions of dollars. Not surprisingly, a 14-week delay also translates to a 70 percent increase in pirated movie downloads in those countries.
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