‘PEANUTS’ launches major digital & social-media expansion - freemium & facebook games included- from The Washington Post

For “Peanuts,” that consumer market will include “a new freemium game for smartphones and tablets” based on the characters, Iconix says. The mobile game, from the Capcom subsidiary Beeline Interactive, should be available in the fall.

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The digital initiatives also include a deal with Barnes and Noble that makes the books “Happiness Is a Warm Puppy” and “Happiness Is a Warm Blanket” available through Nook apps. And starting next month, two collections of “Peanuts” strips — “It’s a Dog’s Life, Snoopy” and “It’s a Big World, Charlie Brown” — will become available on iTunes in a deal with iVerse.

Earlier this year, KaBOOM! issued the first “Peanuts” “graphic novel, ”Happiness Is a Warm Blanket.” The two companies are planning to create more original graphic novels in both print and digital formats.

Peanuts Worldwide — whose Facebook page has more than 800,000 fans — also has launched a Facebook gaming app called Amazement Park.

via washingtonpost.com

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