Nick DeMartino on • The Difference Between Connected TV, Social TV and Expanded TV – and Why You Should Care

via nickdemartino.net

Excerpt:

Wednesday, August 17, 2011 at 4:38 PM

"The tech world is rife with trend-mongering, much of which winds up as wishful thinking or downright wrong. The future of television technology is no exception (Remember web TV, Intercast, and interactive set-top boxes?). Prognostication is a mug's game.

And, so it is with great caution that I approach the latest trio of trends -- Connected TV, Social TV and Expanded TV. Whether or not these jargony trends hurl us into the future, they reflect the challenge that every content creator (and distributor) faces today:

Consumers expect more from all of their screens.

Herein I break down these three big trends, along with their odds for future success (which I may live to regret)..."

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