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Tuesday, August 30, 2011

Gunther Sonnedfeld: Part V of FIVE EASY PIECES: Nurturing Holistic Media Ecosystems. Excerpt- #transmedia #curation #culture #journalism - A Literacy of the Imagination

Part V of FIVE EASY PIECES: Nurturing Holistic Media Ecosystems #transmedia #curation #culture #journalism

The role of transmedial thinking (building stories in open frameworks).

Human metadata as meta-value.

The last four posts examined the rubrics of curation, exploring different functional dynamics that head towards an understanding of how media can affect business. Clearly, there is a powerful notion in using stories to not only change business, but to change or shift cultural perceptions and associated behaviors. Journalism will continue to play a significant hand in this; just today AOL announced its acquisition of The Huffington Post, to which Arianna Huffington stated that the goal was to stay on “... The cutting edge of creating news that is social...”

HuffPo happens to create some pretty engaging content, and uses real journalists and real subject matter experts to generate its stories, but what exactly do we mean when we say news is social? And what about all the other self-proclaimed online “news” outlets? What value do they bring to stories that are culturally relevant or disruptive? Do they provide an economic alternative for businesses of all types?

read the full post on Gunther's blog:

http://goonth.posterous.com/part-v-of-five-easy-pieces-nurturing-holistic

Posted via email from Siobhan O'Flynn's 1001 Tales

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