"350 South: An American Journey, from prodco beActive, is billed as a “fully participatory documentary experience” following Irish and American environmentalists on their year long journey from Alaska to Argentina.
The series, which features online, mobile and interactive aspects, follows Ian Lacey and Lee Savile as they cycle through 15 countries and three mountain ranges over 350 days. The duo will also be looking at environmental issues and reaching out to local communities on their journey.
Developed and produced by beActive, the series also includes a year-long immersive web and social media experience, using Facebook, a website, Twitter, a blog, an iPhone and iPad app, a YouTube channel with daily video blogs and an interactive map with a GPS locator. The mobile app and YouTube channel will be launched in the coming days..."