From the site:
"Social Video Editing: Taking Video Storytelling to the Cloud with Creaza.com
From 2005 to 2010, online video grew at the phenomenal rate of 910%, compared to 114% growth for the internet overall, and 0% for television. Today, 60% of all web traffic is online video. It is clear that video is fast becoming a preferred means of expression.
Some enablers of this movement include: the availability of devices that allow video capture such as cameras, tablets, and mobile phones and the proliferation of social networks and video-sharing sites.What hasn’t been effectively conquered is the ability for people to shape their stories via easy-to-use and cost effective editing tools. In fact, most videos online are still in their original, raw, and unedited form. Video editing tools to date have been the domain of experts and required more powerful computing resources.
Creaza.com is focused on changing this. The company provides a cloud-based platform for video editing, collaboration, and sharing. By taking the video experience to the cloud, Creaza is bringing down barriers of cost and complexity and enabling anyone with a story to tell it using video. The differences include a focus on control in the creative process, versus the simple mashup, and uniquely enabling co-creation or social video editing..."