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Wednesday, November 30, 2011

Stats Stats Stats! More Than Half of UK Consumers Have Watched TV or Movies on Mobile Devices

Excerpt from original article here:

"...The survey, which questioned respondents across the UK on their mobile TV usage and viewing experience, indicates that the increase in mobile TV consumption is driving a change in viewing habits including:

  • The majority of respondents (51%) reported having watched a TV show or film on a mobile device such as a smartphone or a tablet.
  • Mobile TV watchers preferred to view on demand TV (44%) compared to 28% who preferred to use mobile devices to watch live programming.
  • Most consumers watch mobile TV at home, but 39% watch TV on mobile devices while commuting.
  • Tablet device users watch mobile TV for far longer time periods than on smartphones - 20% of tablet device users reported having spent more than an hour of uninterrupted time watching a TV programme or a movie.
  • Mobile TV users are regular viewers with 33% of respondents reporting they watch at least once per week and 12% viewing almost every day.
  • As more consumers watch mobile TV, the demand for higher quality and a wider range of services is on the rise with over 75% of respondents stating they would like their service provider to invest more in their mobile TV services...."

Posted via email from Siobhan O'Flynn's 1001 Tales

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