140 Proof, a social stream media platform company, has created a business strategy and technology that tie interest-based keywords and sentiment from social streams with targeted ads. The company worked with the digital agency TargetCast to connect AMC TV brands, such as "The Walking Dead," "Hell on Wheels," and "The Killing," to Twitter and other social media.
During the campaigns, both "The Killing" and "Breaking Bad" campaigns achieved click-through rate averages of 0.4%, higher than the Twitter average of 0.2%, and nearly double the average for entertainment-focused campaign. For "The Killing," 140 Proof helped target 18-34 males, outside of the show’s core female 25-to-54 demographic. While the campaign ran, the show experienced a 25% ratings increase among 18- to-34-year-olds.
Original post by Laurie Sullivan on mediapost.com