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Wednesday, November 23, 2011

Interesting: Silverstring Media Posts on The Business of Art: Brian Clark at Transmedia Vancouver (1/2)

Excerpt from the full notes "....This conversation gave rise to the concept of an east coast/west coast divide in transmedia, where the “east coasters” were people like Brian who came from an indie film perspective, while the “west coasters” were the Hollywood types talking about larger franchises.

It was this dialogue that led Brian to be invited by Henry Jenkins to speak to his class as the torchbearer for east-coast transmedia thinking in the (again, Brian’s words, said tongue-in-cheek) “dark depths of Hollywood”. And he realized that what we’re really talking about are different business models for these systems.

He says we’ve been pigeonholed by the fact that all our funding models are based on the patronage model — which is where all art forms start. A patron gives us money for something other than the joy of the art: a marketing campaign, an educational purpose, etc. The project is funded because it has tactical usefulness.

And this is contrasted to what we as artists and storytellers all know: that our fans will pay for it. In every other artistic medium, there is some moment where fans start to give us money for what we produce.

Brian then brought up the “impostor syndrome”, which he said was “common among bright people.” It’s the general belief that at some point someone’s going to figure out that you really don’t know anything.

read the full post on

Posted via email from Siobhan O'Flynn's 1001 Tales

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