Martin Lindstrom on Brand Ethics - 10 Ethical Brand Guidelines- well worth reading & mulling on - can you do this?

Positive Brandwashing

The new ethical guideline for companies of the social media age

These 10 Ethical Guidelines were developed based on research and votes by more than 2,000 consumers. They identified these guidelines to be the 10 most important Ethical Guidelines they’d like companies to follow. I would like to open the votes on the top 10 Ethical Guidelines guidelines to a second round of voting, with you, in order to identify the top 5 Ethical Guidelines. Please join me in creating this important set of guidelines to help improve the ethics of brands everywhere.

via martinlindstrom.com

as the examples are on site - read the full post!

http://www.martinlindstrom.com/ethics/#

Posted via email from Siobhan O'Flynn's 1001 Tales