"..Software is the key and the bottleneck.
"The biggest challenge to physically distributed narratives was the bottleneck of the gatekeepers," says transmedia pioneer Jordan Weisman. "With the onset of interactivity modes, the bottleneck is software engineering," which has a much more limited pool of talent.
The emergence of new production tools and platforms will help the non-techies, including Coincident TV and Conductrr.
Lance Weiler thinks of his transmedia projects like software, labeling versions 1.0, 2.0, etc. Indeed, his DIY Days, which preceded Story World, sponsored a hackathon.
Data is the new oil.
Most transmedia projects converge on the Internet, incorporating audience interactivity that produces floods of very targeted user data that can be measured. This can drive revenue and influence the story form itself. Nowadays, the audience becomes a strategic advantage for the content creator, not just the distributor.
Business models are hard to find.
Whenever indies gather, they talk about money, and Story World was no exception. To date, all successful models for transmedia have been financed by patronage or commissions, as noted by Brian Clark of GMD Studios. Clark believes that "the next wave of innovation in transmedia storytelling is going to be about business models rather than storytelling forms."
A popular tweet during the conference referenced the patronage model: "If you want to do transmedia, move to Canada."
The emergence of an app market (for iPhones, Android, TV and desktop) offers new avenues to test the willingness of the audience to pay for original and indie transmedia story experiences.
So, as a veteran of the indie video and film movement of the 70s, 80s and 90s, I offer a few observations as encouragement...."
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