From the CBC:
MASHUP CHALLENGE RULES AND REGULATIONS
Demystifying McLuhan: Audio/Video Mashup – Contest Rules (“Contest”)
From 12:00am EDT on October 31 to 11:59pm EDT on November 13, 2011 (“Contest Period”).
1. TO ENTER
To enter the Contest, create a piece of media composed of two or more bits of different content and demonstrating the ideas of Marshall McLuhan (“Mashup”) as defined at http://www.cbc.ca/mcluhan/mashup-challenge/index.html (the “Website”).
You must submit your Mashup to http://mcluhan.projects.fm/enter along with your name and email address, or login via a valid Facebook account linked to your email account. Mashups must be in one of the identified acceptable formats as indicated on the Website and must be under one gigabyte in size and under three minutes in duration if the Mashup is in a streaming media format.
To be valid, all entries must be received by 11:59 pm EDT, Sunday November 13th, 2011. Contestants may submit more than one Mashup, but each Mashup must be unique.
The odds of winning a prize are directly related to the number of eligible entries.
No purchase required.
2. MAKING YOUR MASHUP
Mashups must be your original work, and must not violate the rights of any third party. To create your Mashup, you can use material: (a) provided by CBC on the Website for the purposes of this Contest, or (b) created solely by you. You can only use elements created by a third party (including without limitation music, photographs or video) if you are authorized to use such elements in any medium whatsoever worldwide in perpetuity.....
Complete Rules on CBC: