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Wednesday, November 16, 2011

Joe Gebbia: Be Successful By Owning The Story [Video] @PSFK

Some highlights from the talk:

  • The first step is curiosity – get your audience hooked and interacting with the product or idea
  • You must have and own a story. The story is everything.
  • Once the story goes beyond your community, it must be re-localized in the culture and dialogue of other communities in order to have global success.
  • Tips and the progression of distribution, and how to let the product or idea do the work for you.
  • How to get the story into the media without spending a lot – or any – money.

Posted via email from Siobhan O'Flynn's 1001 Tales

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