Some highlights from the talk:
- The first step is curiosity – get your audience hooked and interacting with the product or idea
- You must have and own a story. The story is everything.
- Once the story goes beyond your community, it must be re-localized in the culture and dialogue of other communities in order to have global success.
- Tips and the progression of distribution, and how to let the product or idea do the work for you.
- How to get the story into the media without spending a lot – or any – money.