Nuno Bernardo on: How to Create a Franchise, Indie-Style / Harness the power of transmedia to develop a fan base and create a built-in audience for your film | MovieMaker Magazine

Harness the power of transmedia to develop a fan base and create a built-in audience for your film

by Nuno Bernardo | Published November 15, 2011

Nuno Bernardo, co-founder and CEO of beActive

"Transmedia is a buzzword that has been used quite a lot in the last couple of years to define all sorts of things, from the independent movie that has a companion Website and a Facebook fan page to the multi-million dollar interactive experience that involves games, interactive Websites and live events. But what all of these different so-called transmedia projects have in common is the desire of their producers to engage an audience using digital and social media tools.

The distribution and monetization of content on multiple platforms is not new. Major studios and networks have been doing it for decades. They were the gatekeepers that controlled access to the audience; they were the ones that had sufficient marketing power to promote their content to an audience on every single platform that became popular. The rise of digital platforms means independent filmmakers are now able to directly connect with their audience using social media and online communities without having a multi-million dollar budget...."

via moviemaker.com

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