"Two types of choice make up the storytelling world of today: The first is the creator’s choice: the choices that we as content creators make to build the world of the story we’re telling. The second is the audience’s choice: limitless, and changeable at the click of a mouse or swipe of a finger.
The tools of expression are everywhere. In every device we hold. In every screen we look at. Whereas previously it was enough to look at a big screen, or a small screen, or the light pages of a bunch of pieces of paper bound by staples and glue, today’s world is a different place. We are now faced with something none of us (save novelists) have experienced:
Near limitless potential.
But with limitless potential comes a potential for over-indulgence. The more potential we have, the more disciplined we have to be...."