All The World Is A StoryNovember 20, 2011 By
Transmedia storytelling is rapidly becoming the new ‘must have’ in marketing and entertainment. Its adoption is slowed, however, by the confusion over what exactly it is. Like most things, there are lots of definitions, but with transmedia storytelling, it’s easy to be distracted by the promise of the wide array of tools and get caught up in the romance of ‘building out a storyworld,’ — and end up overlooking the substance. Good transmedia storytelling starts with the story. The story doesn’t live in the storyworld. The story starts with and lives in the brain. The brain is the vehicle for engagement. Successful transmedia storytelling provides the brain with multiple vehicles for participation. Participation creates immersion because we ‘buy in.’ It is a renewable energy source because it creates the motivation for continued engagement.
If you mention ‘Transmedia Storytelling’ to aspiring artists, their eyes light up and their minds fill with remarkable pictures of dazzling storyworlds with lushly illustrated environments and deeply developed characters. Like their lives flashing before their eyes, they see their work sparkling across films, video games, Twitter, comics, t-shirts, anime, Facebook, ARGs, websites, webisodes, skywriting, and…
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