"If you want to demystify the experience and improve your ROI (return on investment), you need to make sure that your marketing and campaigns include these four essential components:
Attraction: How do you attract qualified leads to your website or business?
Retention: How do you stay in contact with people after they’ve left your website or store?
Conversion: How do you get people to “buy now” or move further down the sales funnel?
Measurement: How do you determine if any of this is working?
By following this model, you’ll be able to ensure that you’ll successfully navigate your way through this untamed wilderness.."
Original site has a detailed map to follow....