Whoa! University of Toronto: Oohalala Mobile Launches North America’s First Campus Augmented Reality Game

PRESS RELEASE: Oohalala Mobile Launches North America’s First Campus Augmented Reality Game

January 31st, 2012 by Leah Henrickson | Co-Editor

Note: The original text has been slightly altered.

On January 23rd, Oohlala Mobile announced the transformation of University of Toronto’s St. George campus into a virtual playground. By downloading the app, Oohlala, students become contestants in a digital treasure hunt, utilizing the GPS on their smartphones to locate and acquire the treasure. The hunt involves three simple steps:
Step 1: Locate the treasure chest using the app.
Step 2: Obtain the treasure chest.
Step 3: Prevent others stealing it from you!
Other students using the app are able to snatch the chest if they are within 50m of the prize holder. Students must use their wits, determination and speed while trying to hold on to the prize over a 5-day period! The person holding the chest on Thursday, February 6th at 5pm is the winner of a high-end Macbook Air, while the person who has held on to the chest the longest without its capture gets a semester’s worth of text books for free.
Check out the game here: www.CampusApp.com

via blogut.ca

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http://www.blogut.ca/2012/01/31/press-release-oohalala-mobile-launches-north-...

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