Excerpt from the full TechCrunch group:
"Netflix, Amazon, iTunes and YouTube need to develop marketing chops, and ways to communicate with audiences on a deep visceral level. They all have a huge and powerful opportunity to move audiences — an intimate, activated, one-to-one relationship with a person sitting just an arms length away from their computer screen; or on their couch with a brand-new jury rigged gadget, invested, motivated and ready to get their socks knocked-off. Instead, users are greeted with a miasma of cover art, lists of titles in all shapes and sizes and a search box — no communication, no connection.
How can digital entertainment services connect with audiences? Three easy steps, and a bonus feature:
1. People. Tech companies need to hire people to shine a light on the best stuff, and craft the stories that sell it to audiences (at least for now, until computers catch-up and develop wit, emotion, creativity the ability to write with heart). Some people call this curation. Others packaging and promotion.
2. Design. They need to create interfaces to capture audiences and connect to users.
Living, breathing beautiful displays that make you watch, and want to click.
3. Tools. Tech companies should leverage what their platforms do best — target, track and account — to deliver those stories to interested audiences en masse...."