Future of Storytelling Expert Series: Author Xavier Waterkeyn on Communicating Transmedia Value | Latitude Research°

via latd.com

From the late.com site - a short excerpt from a longer post:

"Recently, Latitude (in collaboration with Itizen) launched an innovation study on The Future of Storytelling. Why? So we can uncover the questions, challenges, and aspirations of tomorrow’s storytellers and identify how they can better align with audience’s changing expectations. Every week for the next several weeks, Latitude will share its conversation with a different influential individual. We’ll follow the series with a summary of best practices and insights for content creators and businesses from Latitude’s SVP, Neela Sakaria.

This week’s spotlight on Xavier Waterkeyn:

Xavier Waterkeyn is a literary agent and best-selling author. In just five years, his books have sold over 1.5 million copies. He has worked, in no particular order, as a director, interviewer, adult educator, tour guide, actor, manager of a psychic centre, graphic designer, photographer, marketer, bookseller and editor. Despite his many careers, Xavier likes to think of himself simply as a storyteller. And perhaps a bit of a know-it-all.

It’s great to speak with you, Xavier. We know you’ve been quite busy working with your partner, author Nathan Farrugia, on The Chimera Vector—a transmedia project that involves a lot of different components: an eBook, an audiobook, a graphic novel, and an app down the line. Can you tell us a little about your experience creating and overseeing the production of all these different pieces?

The Chimera Vector is primarily a technothriller novel. It takes you into a world of conspiracy where various people in various organizations are striving to accumulate power—creating chaos and mayhem—and it’s all about secret operatives and what they’re trying to do to stop all of that. So, we’ve got a core text that appeals to people ages 18-30 generally, and we’re looking at the kind of media this target market engages with: social media as well as the traditional media of book, film, and so on. The Chimera Vector novel is being simultaneously adapted as an eBook, as well as being sold print-on-demand..."

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