Excerpt from NYTimes article. This is the gold:
"Thanks to a recent arrangement between the Sundance Institute, which operates the festival, and the Manhattan distributor New Video, six Web homes — Amazon, Hulu, Netflix, iTunes, YouTube and SundanceNOW — are making Mr. Noonan’s movie, and any other eligible Sundance film, available for streaming online. The option is open to every film ever shown at the festival, or brought to a Sundance lab, or given a Sundance grant. Filmmakers don’t surrender their rights. They (17 so far, with thousands of potential participants) can opt to go with any or all of the half-dozen sites. They have, in essence, a guaranteed means of distribution...."