Very very interesting data in Paul Bond's post:
"...According to the survey, 42 percent of Americans ages 14-75 have streamed a movie online, up from 28 percent in 2009.
Streaming a movie on a tablet also showed up for the first time (it’s the sixth year Deloitte has conducted the survey). One percent of consumers called streaming to a tablet their favorite way to view a movie (not counting at a movie theater), and 13 percent of Americans owned a tablet in 2011 (mostly iPads), up from 5 percent in 2010.
Watching a movie on a TV screen via DVD or Blu-ray disc is still one of the preferred methods, though it’s down two percentage points to 35 percent..."
"Deloitte says that 9 percent of Americans have already cut their pay-TV cords (metaphorically speaking) while 11 percent “are considering doing so because they can watch almost all of their favorite shows online,” according to a synopsis of the 25-page report..."
read the full post here: