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"At the Merging+Media lab and seminar back in April, Anita Ondine talked about the need to build “hooks” into a transmedia property. This was the name she gave to those bits of story that are put in one medium that draw you to another medium, another part of the story. They’re the pieces of story that hook together the whole project, the things that make it one whole rather than a lot of pieces, the things that make it transmedia storytelling.
Last month, leading up to the release of Harry Potter and the Deathly Hallows Part 2, I re-read the entire Harry Potter series. In a month. I’d only read the books once each, previously, way back when each first came out, so re-reading them — especially in such a short span of time — was a great experience and led to a lot of insights I had previously missed.
One of these, which I wrote about on my blog last week, is Rowling’s brilliance in setting up a story device in one book before having it be a vital part of another book..."
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