Excerpt via mashable.com
Dot represents the collective intelligence gleaned from Kogeto’s experience building Lucy, an advance desktop panoramic video camera designed for professional and educational use.
“We wanted … to put a panoramic capture device in everyone’s hand, and Kickstarter allowed us to do that,” Glasse explains.
Glasse started Kogeto and initially launched Lucy with his entire life savings. And while Lucy has been successful enough to keep the small company afloat, Glasse knew that Kogeto would need to take on more capital to turn the Dot prototype into a product that consumers could buy in stores. But he didn’t want to take on venture capital at the time.
Enter Kickstarter, the crowd-funding service making it possible for small startups like Kogeto to finance their dream products — just so long as the community believes in the mission too. Kogeto sought to raise $20,000 via Kickstarter to fund and produce Dot. More than 1,000 backers had a better idea: They pledged a total of $120,514.
“We started with a $20,000 goal and we were hoping to beat it … to raise $40,000. We raised $120,000,” Glasse says. “But more importantly, we knew there was a demand for Dot.”
Tuesday, October 25, 2011
Sweet! Meet Dot: The iPhone Panoramic Video Camera You Funded - available Nov. 1 (via maskable.com)
Posted by siobhan at 4:05 AM