One of My Fave Projects: Transmedia Lab | Iron Sky: reimagining transmedia for 2012

by Ana Vasile, published on 5.10.2011

Enter into the Iron Sky’s world: a dark science fiction comedy that takes place in the year 2018, when the Nazis, who fled to the dark side of the Moon in 1945, return to claim the Earth.  This Finnish-German-Australian co-production with a budget of 7.5 million Euros was created by the makers of Star Wreck, ( a Star Trek parody)

What makes Iron Sky special is the wide collaboration with fans and community: the project’s fans joined in by creating ideas and content in a collaborative movie making platform called Wreckamovie, they helped spreading the word about the film by sharing information online, they even funded the movie by designing and buying merchandize. Almost one million Euros should come from fan funding.

Directed by Timo Vuorensola and co-produced by Tero Kaukomaa (Blind Spot Pictures), Samuli Torssonen (Energia) as the visual effects producer, Oliver Damian (27 Films Production), Cathy Overett and Mark Overett (New Holland Pictures) the film should be completed in December 2011 and launched in 2012.

Using the internet and doing it right

Iron Sky managed to achieve an active collaboration between the film makers and the online community. The team is in direct contact with over 200.000 fans on a weekly basis: with more than 8 million views on YouTube, almost 73.000 fans on Facebook and 55.000 on Iron Sky’s official website.

The fans and followers can take part in Iron Sky by offering their ideas through a collaborative film making platform called Wreckamovie.com. There, the film makers can give their followers tasks, which go from very simple (finding a name for a character) to quite complex (build a 3D model of a starship).

An integral part of the Iron Sky publicity campaign is a system called Demand to See Iron Sky : a tool that enables visitors to demand to see the movie in cinemas in their home city. Paris, Madrid, London, Berlin and Barcelona seem to be conquered by this idea.

via transmedialab.org

Posted via email from Siobhan O'Flynn's 1001 Tales