Ellen Lee, June 13 2011, The Chronicle:
"For children growing up in the digital age, the next generation of trading cards will no longer be just about collecting them all, but also about linking them to the iPhone and iPad to make them come alive.
That's the premise for San Francisco startup Nukotoys, which plans to launch two projects this fall that marry the real world to the digital one, using old-fashioned trading cards and an interactive mobile game. Today it is formally announcing one of them, a partnership with the Discovery Channel's Animal Planet.
Children will be able to purchase packs of trading cards, much like Pokemon, which they can collect and swap with their friends...."
Read more: http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2011/06/12/BU791JSJQ6.DTL#ixzz1bnDV3mdM