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When God closes a door, he opens a dress.” ~ Roger Sterling
Sterling’s Gold is without a doubt the most brilliant piece of cross-platform entertainment we’ve seen this year. What makes it all the more special is the stark contrast to the majority of try-hard transmedia storytelling efforts, which immediately jump to the flashy stuntsmanship of digital platforms. Yet here we have something as analog as it gets that adds a rich and engaging layer to some of our favorite “traditional” entertainment. Well played, AMC, well played.
Sunday, August 7, 2011
Genius! Transmedia Summer Reading in Sterling's Gold, a Fictional Mad Men Memoir | Brain Pickings
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