Search This Blog

Sunday, August 7, 2011

Genius! Transmedia Summer Reading in Sterling's Gold, a Fictional Mad Men Memoir | Brain Pickings

When God closes a door, he opens a dress.” ~ Roger Sterling

Sterling’s Gold is without a doubt the most brilliant piece of cross-platform entertainment we’ve seen this year. What makes it all the more special is the stark contrast to the majority of try-hard transmedia storytelling efforts, which immediately jump to the flashy stuntsmanship of digital platforms. Yet here we have something as analog as it gets that adds a rich and engaging layer to some of our favorite “traditional” entertainment. Well played, AMC, well played.

Posted via email from Siobhan O'Flynn's 1001 Tales

No comments: