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Welcome to The Green Box Project, a global fund established to inspire, celebrate and financially support independent talent in art, design, music and fashion.
Over the next three years, Beck’s, through The Green Box Project, will fund and showcase 1,000 projects by individuals with unique creative vision.
The resulting art pieces will be experienced via augmented-reality in Green Boxes located around the world and will be permanently displayed in the fund’s virtual gallery.
To start the project, from July to September 2011, we will release 30 Green Boxes holding exclusive virtual pieces by renowned artists in the US, UK and Italy.
via becks.com
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